Troubleshooting Campaign Suspension
Campaigns are generally suspended automatically when the CR is too lower than usual or if tracking integration does not work as expected. If your campaign was recently suspended, there might be one or more of the following reasons for this:-NEW:Dedicated tools to manage your campaign tracking efficiently. — Manage Campaign Tracking<span class="wysiwyg-underline">Overview:</span>1. Poor or Low Conversion Rate:
- Tracking Link is Redirecting Incorrectly:
- Tracking or Postback Integration Issue:
- User Unable to Reach Conversion Point:
- App is NOT Available in Play / App Store:
- App is NOT Compatible Enough:
- High Risk of Fraud Detected:
<span class="wysiwyg-underline">1. Poor or Low Conversion Rate:</span>
Conversion rate is too low which indicates poorly developed app or some technical issue with tracking.
<span class="wysiwyg-underline">Possible Causes/Remedies:</span>
-Recommended Article:Reasons & Remedies for Poor or Low Campaign Conversion Rate (CR)
<span class="wysiwyg-underline">2. Tracking Link is Redirecting Incorrectly:</span>
Tracking link is not taking user to the play store or app store.
<span class="wysiwyg-underline">Possible Remedies:</span>
- Avoid affiliate links or dynamic links having too many redirections or scheduled capping or varying landing pages or anything which could prevent user to reach the play or app store.
<span class="wysiwyg-underline">3. Tracking or Postback Integration Issue:</span>
We are sending traffic but NOT getting any conversion Postback from your external / 3rd party tracking.
<span class="wysiwyg-underline">Possible Remedies:</span>
- Custom S2S : Make sure your have correctly configured your tracking system to send Postbacks to our callback URL. Keep in mind we have separate callback URL for Install and Event.
- 3rd Party Tracking : Troubleshooting Tracking Integration Issues
<span style="color: #FF0000;"><span class="wysiwyg-underline">To get your campaign released from</span><span class="wysiwyg-underline"> </span><span class="wysiwyg-underline">suspension?</span>Kindly refer this guide : </span><span style="color: #FF0000;">https://thesmartware.zendesk.com/hc/en-us/articles/360041758211-How-to-SpeedUp-Campaign-Approval-#h_01FS4CPB9YRY1HN1NDCHH72MWH</span><span style="color: #FF0000;"></span>
<span class="wysiwyg-underline">4. User Unable to Reach Conversion Point:</span>
Users are not able to complete the steps or actions required to trigger a conversion.
<span class="wysiwyg-underline">Possible Remedies:</span>
- CPI : Make sure your app is coded well and users are able to run/open/use the app properly on their devices after installing.
- CPA : Make sure event description is precise and complete. It should be easy to understand and should include all the steps required to reach the conversion point otherwise user will find it difficult to perform the actions, resulting in low conversion.
<span class="wysiwyg-underline">5. App is NOT Available in Play / App Store:</span>
Your app is unavailable or NOT listed in google play / app store any more.
<span class="wysiwyg-underline">Possible Remedies:</span>
- Make sure your app is published and live in the play store or app store.
<span class="wysiwyg-underline">6. App is NOT Compatible Enough:</span>
Your app is compatible with limited devices and hence significant no. of users are NOT able to install it.
<span class="wysiwyg-underline">Possible Remedies:</span>
- Try to make your app compatible with larger set of devices, otherwise most of the users just won't be able to install/open/use of your app.
<span class="wysiwyg-underline">7. High Risk of Fraud Detected:</span>
Our anti-fraud systems may have detected some pattern triggering High risk of fraud.Still Need Help? Kindly reach out to support with your explanations regarding campaign suspension.
Updated on: 02/02/2026
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