Understanding various Tracking Solutions (Overview)
The purpose of tracking solutions is to track installs or conversions, you may need to integrate tracking SDK into your app in order to trigger conversions and your SDK provider will send the conversion postback to our server.
Apart from our own proprietary tracking solution and our own free tracking SDK, we also support 3rd party tracking solutions as well. Please find an overview below:-Overview:- CPIDroid Proprietary Tracking:
CPIDroid Proprietary Tracking:
**Name** | **Overview** | **Comments** |
Standard Tracking (**DEPRECATED**) | Standard Tracking, our own proprietary solution, doesn't require an integrated SDK or any setup and is the right choice for most customers. It's the only tracking solution supporting high retention installs and detailed installation statistics and has numerous fraud prevention mechanics. However, depending on the app type, opening the app is not required for the end user. | -_No SDK required_-_Limited traffic_-_Not recommended_ |
CPIDroid Tracking SDK (**DEPRECATED**) | Our own, free tracking SDK can be used as an easy to integrate option for any kind of CPI and CPA campaign conversion tracking. It offers real time installation, startup and event tracking, advanced fraud detection and the capability to drive high volume campaigns while only adding 6kb of payload to your app. The integration is simple, shouldn't take more than 5 minutes, works well with other libraries such as firebase / analytics and doesn't require additional permissions. CPI Droid SDK Integration Guide | -_Our own free tracking SDK_ |
**Name** | **Overview** | **Comments** |
Appsflyer Tracking | _Website:_[_https://www.appsflyer.com/_](https://www.appsflyer.com/) If you integrated the appsflyer tracking SDK into your app, you can use appsflyer as tracking solution. This allows you to rely on appsflyers reporting and their anti-fraud measures. Additionally, you can create and run CPA campaigns in this setup. Please make sure to enable sending in-app events in your Appsflyer dashboard in case you create a CPA campaign with us. Please keep in mind that appsflyer will charge you an additional fee per install for their services._**Recommended Article:**_[_Getting Started with Appsflyer Tracking / SDK_](https://smartxaas.zendesk.com/hc/en-us/articles/115002632051-Getting-Started-with-Appsflyer-Tracking-SDK) | -_Appsflyer SDK required_-_Free trial available_ |
Adjust Tracking | _Website:_[_https://www.adjust.com/_](https://www.adjust.com/) If you integrated the Adjust tracking SDK into your app, you can use Adjust as tracking solution. This allows you to rely on their reporting and anti-fraud measures. Additionally, you can create and run CPA campaigns in this setup. Please keep in mind that Adjust will charge you an additional fee per attribution for their services._**Recommended Article:**_[_Getting Started with Adjust Tracking / SDK_](https://smartxaas.zendesk.com/hc/en-us/articles/360004864412-Getting-Started-with-Adjust-Tracking-SDK) | -_Adjust SDK required_-_Free plan available_ |
Kochava Tracking | _Website:_[_https://www.kochava.com/_](https://www.kochava.com/) If you integrated the kochava tracking SDK into your app, you can use kochava as tracking solution. This allows you to rely on kochavas reporting and their anti-fraud measures. Additionally, you can create and run CPA campaigns in this setup. Please login to kochava, setup tracking for your app and obtain the correct Redirect/Tracking URL to insert. Please make sure to enable postbacks for CPI Droid in your Kochava dashboard before starting the campaign._**Recommended Article:**_[_Getting Started with Kochava Tracking / SDK_](https://smartxaas.zendesk.com/hc/en-us/articles/360004921291-Getting-Started-with-Kochava-Tracking-SDK) | -_Kochava SDK required_-_Free plan available_ |
Branch Tracking | _Website:_[_https://branch.io/_](https://branch.io/)_**Recommended Article:**_[_Getting Started with Branch Tracking / SDK_](https://smartxaas.zendesk.com/hc/en-us/articles/360008789891-Getting-Started-with-Branch-Tracking-SDK) | -_Branch SDK required_ |
Singular | -_Singular SDK required_-_Free trial available_ | |
AppMetrica | -_Appmetrica SDK required_-_Free plan available_ | |
Tenjin | -_Tenjin SDK required_ | |
TUNE | -_Tune SDK required_ |
**Name** | **Overview** | **Comments** |
Custom Server2Server | Custom tracking is available for advanced users who need to integrate their own tracking solution not integrated with CPI Droid. If you need more information on custom tracking, please contact your account manager._**Recommended Article:**_[_Getting Started with Custom Server2Server Tracking_](https://smartxaas.zendesk.com/hc/en-us/articles/115003967852-Getting-Started-with-Custom-S2S-Tracking) | -_Tracking integration required_-_Postbacks required_ |
Updated on: 14/07/2026
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