List of Macros / Placeholders available apart from {click_id}

We are able to pass some additional macros/placeholders apart from {click_id}, which can be replaced with corresponding values and passed via tracking or a redirect link.

We currently support only two additional macros that we populate on click-out:

{gaid} - google advertising id

{idfa} - apple advertising id

{pub_id} - first-level publisher ID

{sub_id} - second-level publisher ID (if available)

Example: _https://example.com/tracking.php?campaign_id=XXXX&click_id={click_id}&gaid={gaid}&pub_id={pub_id}&sub_id={sub_id}_

You can use those to assign installs / in-app activity to specific publishers or sub-publishers and thus optimize campaign performance over time by eventually blacklisting non-performing sources.

NOTICE- We have migrated to GitBook:- List of Macros / Placeholders available apart from {click_id}

Updated on: 20/12/2025

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