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List of Macros / Placeholders available apart from {click_id}

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We are able to pass some additional macros/placeholders apart from{click_id},which can be replaced with corresponding values and passed via tracking or a redirect link.


<div class="yj6qo ajU"><div>We currently support only two additional macros that we populate on click-out:</div><div>-{gaid}- google advertising id

-{idfa}- apple advertising id

-{pub_id}- first-level publisher ID

-{sub_id}- second-level publisher ID (if available)Example:https://example.com/tracking.php?campaign_id=XXXX&click_id=<span class="wysiwyg-color-red">{click_id}</span>&gaid=<span class="wysiwyg-color-red">{gaid}</span>&pub_id=<span class="wysiwyg-color-red">{pub_id}</span>&sub_id=<span class="wysiwyg-color-red">{sub_id}</span></div><div> </div><div>You can use those to assign installs / in-app activity to specific publishers or sub-publishers and thus optimize campaign performance over time by eventually blacklisting non-performing sources.NOTICE- We have migrated to GitBook:-List of Macros / Placeholders available apart from {click_id}

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Updated on: 28/01/2026

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