Getting Started with Keyword Search Campaigns

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NOTICE: Keyword Search campaign are now moved into our another platform "asoeshop.com", learn more at <https://smartxaas.zendesk.com/hc/en-us/articles/55277440394905-Getting-Started-with-CPE-Keyword-Search-Campaigns>

<span class="wysiwyg-underline">What is Keyword Search Campaign?</span>

In Keyword Search campaigns, User will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. The user will search in Google Play with that targeted keyword and find your app in the search results to install it.

This will improve the keyword relevance of the app and boost your keyword ranking as well i.e your app will appear at the Top position eventually on the search result page for the targeted keyword.

Keyword Search campaigns are recommended for those who come under one or more of the following needs/situation:-

• Want to rank your app higher for a targeted keyword

<span class="wysiwyg-underline">Types of Keyword Search Campaigns:-</span>

<div class="alert bg-info text-info"><figure class="wysiwyg-table wysiwyg-table-align-left"><table><thead><tr><th>Campaign Type</th><th>Conversion</th><th>Tracking</th><th>Availability</th></tr></thead><tbody><tr><td>Incent CPI - Search (standard)</td><td><span class="label label-success">Search + Install + Open</span></td><td>Standard</td><td><span class="label label-success">Android</span></td></tr><tr><td>Incent CPI - Search (high-retention)</td><td><span class="label label-success">Search + Install + Open + Keep for >3 Days</span></td><td>Standard</td><td><span class="label label-success">Android</span></td></tr></tbody></table>

</figure></div><span class="wysiwyg-underline">Requirements for Keyword Search Campaigns:-</span>

• Make sure the app is within the first 100 search results for each keyword set and targeted country.

<span class="wysiwyg-underline">How to create Keyword Search Campaign?</span>

You can create keyword search campaign at <https://app.cpidroid.com/campaign/add?platform=android>

by selecting the appropriate option <span style="background-color: #f6d5d9;">in </span>theCampaign Typefield accordingly.Recommended Article:Getting Started with the Campaign Setup (Creating a Campaign)Note:-Only target countries which find the app for the same keyword sets - otherwise create multiple campaigns for different regions.- After that, you will be asked to enterKeyword Setsthat you want to target then fill rest of the form as usual.

-_If you have multiple keyword sets, separate them by a semicolon (;). They will be delivered equally_among_users._<span class="wysiwyg-underline">Best Practices:</span>- Target 2-3 words keywords because 1-word keywords are highly competitive and unstable generally. It's difficult to rank and retain 1-word keywords generally.

• Avoid targeting 4 or more words keywords because they generally have low traffic, though such keywords are easy to rank comparatively.
• <div class="c-obm3x9" data-direction="local" data-has-error="false" data-is-last="true" data-is-new="false" data-is-preview="false" data-origin="chat" data-type="text"><div class="c-q9je9i"><div class="c-1grqh4h"><span class="c-1yde6sn c-an3dv9 c-digyot c-9j1r08 c-10uqk23 c-1bh4z23" data-plan-restrict="false" data-plan-restrict-ready="true">You should start with at least 250 installs per day then scale up your campaign accordingly.</span></div></div></div>
• Target keywords which show the promoted app within the first 100 search results in any targeted country.

Updated on: 16/03/2026