Getting Started with High Retention Campaigns
<div class="box box-success"><div class="box-body"><div class="alert bg-info text-info" id="Hint"><span style="color: hsl(0,100%,50%);">NOTICE: High Retention campaign are now moved into our another platform - </span>ASOeShop
Please go through this quick guide and follow the instructions given below to get started quickly:-
- What is High Retention Campaign?
- Types of High Retention Campaigns:-
- How to create High Retention Campaign?
What is High Retention Campaign?
High Retention campaigns require users to keep your appfor 3 days. Any user who uninstalls sooner won't count as conversion, so the total number of installs delivered will be above your campaign volume. HR campaigns come with extensive statistics and don't require any SDK.
</div><div class="alert bg-info text-info">High Retention campaigns are recommended for those who come under one or more of the following needs/situation:-
- Want users to retain for a longer time.
</div>Types of High Retention Campaigns:-
<div class="alert bg-info text-info"><figure class="wysiwyg-table wysiwyg-table-align-left"><table><thead><tr><th>Campaign Type</th><th>Conversion</th><th>Tracking</th><th>Availability</th></tr></thead><tbody><tr><td>Incent CPI - High Retention
\[<span style="color: hsl(0,100%,50%);">DEPRECATED</span>\]</td><td><span class="label label-success">Install + Open + Keep for >3 Days</span></td><td>Standard</td><td><span class="label label-success">Android</span></td></tr><tr><td>Incent CPI - Search (high-retention)
\[<span style="color: hsl(0,100%,50%);">MOVED</span>\]</td><td><span class="label label-success">Search + Install + Open + Keep for >3 Days</span></td><td>Standard</td><td><span class="label label-success">Android</span></td></tr></tbody></table>
</figure>How to create High Retention Campaign?
You can create High Retention campaign at <https://app.cpidroid.com/campaign/add?platform=android> by selecting the appropriate option in theCampaign Typefield accordingly.Recommended Article:Getting Started with the Campaign Setup (Creating a Campaign)
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Updated on: 21/03/2026
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