Getting Started with CPA (Cost per Action) Campaigns

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What is CPA (Cost per Action) Campaign?CPA campaigns require the user to trigger an event by completing a certain action. The action must befreeand must not take longer than5 minutes._Otherwise, contact your account manager before creating a campaign._CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

• Install + Open + Create an Account
• Install + Open + Register + Email Activation
• Install + Open + Signup + OTP Verification
• Install + Open + Earn 500 Coins
• Install + Open + Reach 100 Scores
• Install + Open + Play till Level 5
• Install + Open + Start Free Trial
• Install + Open + Start a Subscription
• Install > Open > Start Monthly Subscription ($7.99)
• Install + Open + Signup + First Time Deposit
• Install + Open + Register + Place Order
• Install > Open > One-Time Purchase ($12.99)**NOTE:**We have temporarily discontinued directly targeting with Paid Subscription instead you can target Free Trials or low cost trial packs such as $1 Trial pack or 1 Day trial pack or 1 Week Trial pack.Types of CPA (Cost per Action) Campaigns:-<figure class="wysiwyg-table wysiwyg-table-align-left">Campaign TypeConversionTrackingAvailabilityIncent CPA - StandardInstall + Open + Action/EventRequiredAndroid, iOS, Web

-Event Name: Unique name of the configured event which triggers a conversion.
-Event Description: Description of the conversion flow for the user in English as crisp as possible, for e.g: Install > Open > Register (Email, Google) > Earn 500 Coins.Recommended Article:Configuring In-App-Events for CPA Campaign

• Configure & Enable Postbacks : Make sure to enable postbacks for cpidroid (if 3rd party tracking) or send postbacks with event_name parameter on our event postback URL with exactly the same event name (if custom s2s tracking). [IMPORTANT!]How to create CPA (Cost per Action) Campaign?- You can create CPA (Cost per Action) campaign at;

- For Android :
- For iOS :
- For Web :
by selecting the appropriate option in theCampaign Typefield accordingly.NOTE:Please note that we require you to run at least one CPI campaign before moving to CPA. After a few conversions, you may terminate the CPI campaign. This approach helps us ensure the tracking setup is working properly—directly running CPA could result in significant traffic loss for us.__Recommended Article:Getting Started with the Campaign Setup (Creating a Campaign)

Updated on: 30/08/2026