Getting Started with CPA (Cost per Action) Campaigns

<span class="wysiwyg-underline">What is CPA (Cost per Action) Campaign?</span>CPA campaigns require the user to trigger an event by completing a certain action. The action must befreeand must not take longer than5 minutes._Otherwise, contact your account manager before creating a campaign._CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

Install + Open + Create an Account
Install + Open + Register + Email Activation
Install + Open + Signup + OTP Verification
Install + Open + Earn 500 Coins
Install + Open + Reach 100 Scores
Install + Open + Play till Level 5
Install + Open + Start Free Trial
Install + Open + Start a Subscription
Install > Open > Start Monthly Subscription ($7.99)
Install + Open + Signup + First Time Deposit
Install + Open + Register + Place Order
Install > Open > One-Time Purchase ($12.99)<span class="wysiwyg-underline">Types of CPA (Cost per Action) Campaigns:-</span><figure class="wysiwyg-table wysiwyg-table-align-left"><table><thead><tr><th>Campaign Type</th><th>Conversion</th><th>Tracking</th><th>Availability</th></tr></thead><tbody><tr><td>Incent CPA - Standard</td><td><span class="label label-success">Install + Open</span> + Action/Event</td><td><span class="label label-success">Required</span></td><td><span class="label label-success">Android, iOS, Web</span></td></tr><tr><td> </td><td> </td><td> </td><td> </td></tr></tbody></table>

</figure><span class="wysiwyg-underline">Requirements for CPA (Cost per Action) Campaigns:-</span>- Tracking SDK/Integration with event conversion tracking required.Recommended Article:Understanding various Tracking Solutions (Overview)

CPA Configuration:

\-Event Name: Unique name of the configured event which triggers a conversion.

\-Event Description: Description of the conversion flow for the user in English as crisp as possible, for e.g: Install > Open > Register (Email, Google) > Earn 500 Coins.Recommended Article:Configuring In-App-Events for CPA Campaign

Configure & Enable Postbacks : Make sure to enable postbacks for cpidroid (if 3rd party tracking) or send postbacks with event_name parameter on our event postback URL with exactly the same event name (if custom s2s tracking). \[<span style="color: #FF0000;">IMPORTANT!</span>\]<span class="wysiwyg-underline">How to create CPA (Cost per Action) Campaign?</span>- You can create CPA (Cost per Action) campaign at;

\- For Android : <https://app.cpidroid.com/campaign/add?platform=android>

\- For iOS : <https://app.cpidroid.com/campaign/add?platform=ios>

\- For Web : <https://app.cpidroid.com/campaign/add?platform=web>

by selecting the appropriate option in theCampaign Typefield accordingly.Recommended Article:Getting Started with the Campaign Setup (Creating a Campaign)

Updated on: 28/02/2026

Was this article helpful?

Thank you!