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# How to use Order Marketing Feature to Boost your Sales?

You can easily use the Order Marketing feature to boost Order sales.

**What is the Order Marketing feature?**

Order Marketing lets you (the seller) reach out to a buyer you've already worked with to encourage more business, directly from an order. It offers two tools: **Up-sell** and **Cross-sell**, each sending a one-click email to the buyer on your behalf.

**Where do I find it?**

* Go to [Manage Orders](https://app.elancemarket.com/order?dashboard=vendor) (Vendor Dashboard), find the order you want to market from.
* Then, find "Order Marketing" button under the "Actions" column.
* Click the **Order Marketing** icon/button next to it. You can also go directly to `https://app.elancemarket.com/order/marketing?order_id={order_id}`.

**What is Up-sell and when should I use it?**

Up-sell emails the buyer of a past order to let them know you're ready to take on more of the same work. Use it when a buyer seemed happy with a delivered service and might need it again (e.g., recurring content, monthly design work, repeat batches).

* The email tells the buyer you delivered their service and are available for more of the same.
* It includes a button linking straight to the service page so they can place a new order.

**What is Cross-sell and when should I use it?**

Cross-sell emails the buyer to recommend a **different** service you offer, based on the order they placed with you. Use it when you believe a past buyer would benefit from another one of your services (e.g., a buyer who ordered logo design might also want brand guidelines).

* You pick which of your other active services to recommend from a dropdown.
* The email highlights that service and links directly to it.