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# How to Prepare an Effective ASO Keyword Ranking Plan?
[Open in Zendesk](https://smartxaas.zendesk.com/hc/en-us/articles/52353123505433) |
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Before we go for ASO keyword ranking plan, here are some minimum recommended criteria for keyword installs campaigns to be on safer side:-
- Your app should be getting 250 installs per day from target country.
- Your app should have total 5K downloads or more.
Basic keyword details we need to prepare an effective ASO keyword ranking plan:-
- Target Keyword
- Score of the target Keyword
- Keyword Rank of the app in target country.**Under Standing Keyword Score:-**- Keyword Score is basically the difficulty level (or difficulty score) of the keyword to rank an app due to the level of competition.
- Keyword is an numerical value on a scale of 0 to 100
- If Keyword Score 30 to 40 or more then difficulty is high
- High Score indicates High Competition**Thumb Rules to Prepare an Effective ASO Keyword Ranking Plan:-**- Check the no. of install app is getting per day from target country - Let's call it "**DI**" (Daily Installs)
- Check the difficulty score of the target keyword.
- If keyword difficulty score is more than 50, then completion is high and hence risk is high. We better recommend targeting a keyword which is easier to rank.
- Keyword rank of the app in target country.
- We will run keyword install campaign for at least 7 days.
- Daily keyword installs should not be fix, it should be varying to make it look natural.
- Day1 starts with 50-60 installs generally, then increasing gradually from Day1 to Day5 then decreasing gradually till Day7.
- Day5 is the peak and no. of keyword installs should be nearby to**DI.****Some Example of ASO Keyword Ranking Plan:-**Example 1:-
> Platform : "iOS"
> Target Keyword : "trading simulator"
> Target Country : "US"
> Daily Installs : "250"
> Keyword Score : "19"
> Keyword Rank : "6"
>
> - Day 1 : 52 Keyword Installs
> - Day 2 : 84 Keyword Installs
> - Day 3 : 118 Keyword Installs
> - Day 4 : 160 Keyword Installs
> - Day 5 : 205 Keyword Installs
> - Day 6 : 125 Keyword Installs
> - Day 7 : 80 Keyword Installs
Example 2:-
> Platform : "iOS"
> Target Keyword : "stock simulator"
> Target Country : "US"
> Daily Installs : "250"
> Keyword Score : "34"
> Keyword Rank : "9"
>
> - Day 1 : 56 Keyword Installs
> - Day 2 : 88 Keyword Installs
> - Day 3 : 125 Keyword Installs
> - Day 4 : 170 Keyword Installs
> - Day 5 : 215 Keyword Installs
> - Day 6 : 135 Keyword Installs
> - Day 7 : 85 Keyword Installs
Example 3:-
> Platform : "Android"
> Target Keyword : "voice to text"
> Target Country : "US"
> Daily Installs : "150"
> Keyword Score : "33"
> Keyword Rank : "30"
>
> - Day 1 : 52 Keyword Installs
> - Day 2 : 83 Keyword Installs
> - Day 3 : 120 Keyword Installs
> - Day 4 : 135 Keyword Installs
> - Day 5 : 185 Keyword Installs
> - Day 6 : 125 Keyword Installs
> - Day 7 : 75 Keyword Installs
Example 4:-
> Platform : "Android"
> Target Keyword : "speech to text"
> Target Country : "US"
> Daily Installs : "150"
> Keyword Score : "28"
> Keyword Rank : "18"
>
> - Day 1 : 57 Keyword Installs
> - Day 2 : 90 Keyword Installs
> - Day 3 : 125 Keyword Installs
> - Day 4 : 160 Keyword Installs
> - Day 5 : 190 Keyword Installs
> - Day 6 : 140 Keyword Installs
> - Day 7 : 85 Keyword Installs
Check out more examples at for your reference.**Important:**Total no. of keyword installs of all from Day1 to Day7 should be less than 50% of (7 x**DI**)
\--**Require Further Assistance?**If desired, our team can develop an estimated plan to help your app achieve a top ranking. Please contact support with the following information so that our team can assess feasibility and take the necessary actions:
- Target App Link:
- Target Country:
- Target Keyword:
- Current Rank:
- Target Rank:
- Keyword Difficulty Score:
- Daily Installs from Target Country: