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# Getting Started with CPE Keyword Search Campaigns

**What is Keyword Search Campaign?**

Conversion = Search + Install + Open + Keep for 3-7 Days

Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.

**How to create Keyword Search Campaign?**

You can create keyword search campaign at [https://app.asoeshop.com/campaign/add?platform=android](https://app.asoeshop.com/campaign/add?platform=android) by selecting the "CPE - Keyword" option in the **Campaign Type** field accordingly.