> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.smartxaas.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Getting Started with CPC (Cost per Click) Campaigns

**What is CPC (Cost per Click) Campaign?**

Incent CPC campaigns charge per rewarded click, prompting users to install your app to receive their rewards. Since no external SDK or tracking is required, these campaigns can start instantly without any setup. The expected installation rate varies, but is usually around 40%-80% thanks to our sophisticated fraud detection.

**Types of CPC (Cost per Click) Campaigns:-**

| Campaign Type | Conversion | Tracking | Availability |
| --- | --- | --- | --- |
| Incent CPC - Standard | Click + Open | Not Required | Android, iOS, Web |
|  |  |  |  |

**How to create CPA (Cost per Action) Campaign?**

You can create CPC (Cost per Click) campaign at [https://app.cpidroid.com/campaign/add?platform=android](https://app.cpidroid.com/campaign/add?platform=android) by selecting the appropriate option in the **Campaign Type** field accordingly.

_**Recommended Article:**_ [Getting Started with the Campaign Setup (Creating a Campaign)](https://smartxaas.zendesk.com/hc/en-us/articles/115001558512-Getting-Started-with-the-Campaign-Setup-Creating-a-Campaign-#h_54156811381537193223221)