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# Getting Started with CPA (Cost per Action) Campaigns

[Open in Zendesk](https://smartxaas.zendesk.com/hc/en-us/articles/115001436012) | 
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**<span class="wysiwyg-underline">What is CPA (Cost per Action) Campaign?</span>**CPA campaigns require the user to trigger an event by completing a certain action. The action must be**free**and must not take longer than**5 minutes**._Otherwise, contact your account manager before creating a campaign._CPA (Cost per Action) campaigns are recommended for those who looking for custom Action or Event to be completed by the user such as:-

- Install + Open + Create an Account
- Install + Open + Register + Email Activation
- Install + Open + Signup + OTP Verification
- Install + Open + Earn 500 Coins
- Install + Open + Reach 100 Scores
- Install + Open + Play till Level 5
- Install + Open + Start Free Trial
- Install + Open + Start a Subscription
- Install > Open > Start Monthly Subscription ($7.99)
- Install + Open + Signup + First Time Deposit
- Install + Open + Register + Place Order
- Install > Open > One-Time Purchase ($12.99)_**NOTE:**We have temporarily discontinued directly targeting with Paid Subscription instead you can target Free Trials or low cost trial packs such as $1 Trial pack or 1 Day trial pack or 1 Week Trial pack._**<span class="wysiwyg-underline">Types of CPA (Cost per Action) Campaigns:-</span>**<figure class="wysiwyg-table wysiwyg-table-align-left"><table><thead><tr><th>Campaign Type</th><th>Conversion</th><th>Tracking</th><th>Availability</th></tr></thead><tbody><tr><td>Incent CPA - Standard</td><td>_<span class="label label-success">Install + Open</span> + Action/Event_</td><td><span class="label label-success">Required</span></td><td><span class="label label-success">Android, iOS, Web</span></td></tr><tr><td> </td><td> </td><td> </td><td> </td></tr></tbody></table>

</figure>**<span class="wysiwyg-underline">Requirements for CPA (Cost per Action) Campaigns:-</span>**- Tracking SDK/Integration with event conversion tracking required._**Recommended Article:**_[_Understanding various Tracking Solutions (Overview)_](https://smartxaas.zendesk.com/hc/en-us/articles/360015882472-Understanding-various-Tracking-Solutions-Overview-)
- CPA Configuration:
    \-_Event Name_: Unique name of the configured event which triggers a conversion.
    \-_Event Description_: Description of the conversion flow for the user in English as crisp as possible, for e.g: Install > Open > Register (Email, Google) > Earn 500 Coins._**Recommended Article:**_[_Configuring In-App-Events for CPA Campaign_](https://smartxaas.zendesk.com/hc/en-us/articles/115001825212-Configuring-In-App-Events-for-CPA-Campaign)
- Configure & Enable Postbacks : Make sure to enable postbacks for cpidroid (if 3rd party tracking) or send postbacks with event\_name parameter on our event postback URL with exactly the same event name (if custom s2s tracking). \[<span style="color: #FF0000;">**IMPORTANT!**</span>\]**<span class="wysiwyg-underline">How to create CPA (Cost per Action) Campaign?</span>**- You can create CPA (Cost per Action) campaign at;
    \- For Android : <https://app.cpidroid.com/campaign/add?platform=android>
    \- For iOS : <https://app.cpidroid.com/campaign/add?platform=ios>
    \- For Web : <https://app.cpidroid.com/campaign/add?platform=web>
    by selecting the appropriate option in the**Campaign Type**field accordingly._**NOTE:**P<span data-type="*">lease note that we require you to run at least one CPI campaign before moving to CPA. After a few conversions, you may terminate the CPI campaign. This approach helps us ensure the tracking setup is working properly—directly running CPA could result in significant traffic loss for us.</span>__**Recommended Article:**_[_Getting Started with the Campaign Setup (Creating a Campaign)_](https://smartxaas.zendesk.com/hc/en-us/articles/115001558512-Getting-Started-with-the-Campaign-Setup-Creating-a-Campaign-#h_54156811381537193223221)